Collection: Our Story | The Mook Lure

The Mook Lure started as an idea from my dad who has loved fishing his whole life. Celebrating his retirement in the Eastern Sierra CA, he has been fishing nearly every day. Little did I know, he had been holding onto a secret for years. In his shed, literally, he developed a lure that brought his fishing game to the next level. After years of trials and test runs, the best lure for freshwater trout fishing was born. Interest was generated as my dad began to share pics of the big fish consistently being caught with this new lure. People wanted to know what he was using to catch those big fish. The answer of course was The Mook! The Mook Lure is now no longer a secret. The Mook is not only consistently catching fish, but also creating memories for fishermen of all ages and levels.